Visit Group welcomes Olery as an independent business unit
Visit Group continues the growth journey as Olery joins the leading group of hospitality tech solutions in Northern Europe.
As of April 2022, Visit Group welcomes the Amsterdam-based global leader in review data for Hospitality, Olery, as a new independent business unit within the group. Visit Group acquires TIIN Capital’s majority stake, and the entrepreneurs, Hans Keukenschrijver (CEO) and Menno Beker (CMO), continue as both owners and executive management. Each business unit in the group will continue to operate independently and address the market as separate offerings, ensuring that focus remains on delivering the best possible solution for each individual customer and partner.
- Review data and customer insight are becoming increasingly important all over the travel and hospitality industry. Every serious player wants to understand how guests feel about their offer regardless whether it’s a hotel, theme park or sightseeing tour. They now know that there is a strong correlation between acting on reviews and increasing revenue. Many of northern Europe’s most well-known hospitality and travel companies rely on platforms from Visit Group; BookVisit, iTicket, Citybreak, WebX and Visbook, to optimize sales, packaging, distribution and operational efficiency. We are excited to welcome Olery to the group and we strongly believe that all of our products will be strengthened by adding actionable review data to the long list of values we deliver whilst continuing to build the strongest digital eco system for tourism.
The product synergies are clear, but the strongest rationale behind the transaction is that the Visit Group context will further boost Olery as an independent business. We are very impressed with what the Olery team has achieved in terms of both offering and market position, and we believe that we can accelerate and fortify Olery together, says James Dixon, CEO of Visit Group.
Olery is the largest independent reputation data provider in the world. Olery covers over 8 million properties and offer sentiment analysis in 14 languages today. With granular data and a partner-first approach, Olery enables data partners to provide business critical insights fueling decisions that add true value for hoteliers, attractions, restaurants, car rentals, airlines, airports, real estate, investment managers, destination marketeers and many more businesses with a footprint in tourism.
- Becoming a part of Visit Group enables us to continue to invest in our technology and to expand our commercial team. Visit Group is a leader in Hospitality SaaS solutions with 20+ years’ experience, and with their support and active involvement we can continue the rapid growth of Olery and our partners, says Menno Beker (CMO) and Co-founder of Olery.
- The demand for relevant and up-to-date data has increased significantly in recent years within the hospitality industry. Our mission now is to grow whilst making it more available, understandable and actionable, says Hans Keukenschrijver (CEO) and Co-founder of Olery.
For more information about Visit Group and Olery: