Visbook becomes an independent business area within Visit Group

Visit Group continues the growth journey and welcomes VisBook to the leading group of hospitality tech solutions in the Nordics. 

As of March 2022, Visit Group welcomes the leading Nordic property management system (PMS), VisBook, as a new independent business area within the group. Like before, each business area will continue to operate independently and address the market as separate offerings ensuring that focus remains on identifying the best possible solution for each individual customer. For example, BookVisit, the leading open e-commerce and distribution platform for the modern hotelier, will continue to operate as an independent business unit and will invest even more into its connectivity hub, enabling the best set of tools through improved integrations with all the leading hospitality tech players in the market.

- We are excited to welcome VisBook as an independent business area within Visit Group. Having had a well-established partnership with VisBook for many years, this is the natural next step for both sides. The purpose is simply to facilitate both companies’ missions to develop even better customer experiences. The platforms developed by Visit Group; BookVisit, iTicket and Citybreak, are all open and well-integrated with many of the markets’ leading hospitality systems. We will continue to invest in strengthening partnerships with leaders in e.g. PMS, POS and CRM to increase the business enabling power of the ecosystem for all our customers. We will also continue to evaluate further European M&A opportunities within Hospitality Tech to add more independent business areas during the coming years, says James Dixon, CEO of Visit Group.

VisBook has grown rapidly in recent years and is now serving over 1000 customers in the Nordics. VisBook Co-founder & CEO Øystein Selbekk will continue as CEO of VisBook. 

- We are humbled by the confidence shown and excited to continue developing VisBook to an even better product and fit into Visit Group´s digital ecosystem. Being an independent business area within Visit Group empowers us to continue our mission to enable customers to focus on the guests through technology. In parallel, we can secure a seamless integration to our customers’ most important sales channels, says Øystein Selbekk CEO and Co-founder VisBook

For more information about Visit Group and Visbook: 

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