Unike Hoteller Partners with VISIT Group to Scale Smarter and Stay Personal
Norway's most personal hotel group partners with the Nordic region's leading booking platform to strengthen hospitality, drive direct bookings, and grow without losing its identity.
Unike Hoteller Enters Strategic Partnership with VISIT Group
Unike Hoteller is entering a strategic partnership with hospitality tech company VISIT Group. Through VISIT's platform, the group's 20 hotels will gain access to modern tools for booking, packaging, and distribution – designed to enhance the personal guest experience, not replace it.
Technology That Strengthens Hospitality
Unike Hoteller has built its identity around closeness to guests, personal service, and distinctive hotel experiences. As the group now takes a comprehensive approach to its digital infrastructure, the starting point is clear: technology should free up time for what makes them special, the genuine human connection with the guest.
VISIT Group was selected as the most complete booking platform on the market, offering the interface and functionality that Unike Hoteller was looking for.
"Unike Hoteller is committed to guest satisfaction, closeness to our customers, and creating a well-rounded hotel experience. We want modern tools to help run traditional hotels with a guest-first philosophy at the core. That's part of why we're not going down the route of self-check-in kiosks or similar solutions – technology should strengthen hospitality, not replace it."
– Morten Christensen, Group Director, Unike Hoteller
Real Benefits for Guests and the Business
The partnership with VISIT Group gives Unike Hoteller the technical foundation to:
- Drive more direct bookings: A best-in-class online booking experience that converts visitors into guests – directly through the hotel's own website.
- Boost ancillary revenue: Easier packaging of rooms, dining, and spa offerings that increase the value of every booking.
- Reach new markets through travel agency networks: The hotels become instantly visible to a network of verified travel agencies actively searching for availability. Every reservation is delivered with accurate guest information, pricing, and terms – fully synchronized with the hotel's systems, with no manual handling required.
- Build guest loyalty: With Visit Reputation, the group gains deeper insight into the guest experience and can act proactively to exceed expectations.
- Preserve the personal touch: By automating administration and eliminating duplicate work, staff are freed up for what truly matters – hospitality.
Growth Without Compromise
Unike Hoteller is upgrading its technology with a clear goal: to create more opportunities for personal connection, not fewer.
By bringing booking, distribution, and guest management together in one unified platform, guests enjoy a seamless digital journey – while the personal touch remains front and center. It's a model where technology and hospitality bring out the best in each other.
"Unike Hoteller choosing VISIT Group as their technology partner is a testament to our platform delivering where it really counts. Together, we're proving that technology and genuine hospitality don't just coexist – they make each other better."
– Harald Lundemo, Commercial Director Norway, VISIT Group
About Unike Hoteller
Unike Hoteller is Norway's most personal hotel group – a collection of 20 storied, characterful hotels united by a genuine focus on guests and an exceptional standard of hospitality.
About VISIT Group
VISIT Group is a Nordic hospitality tech company offering a complete platform for booking, distribution, packaging, and guest management across the travel and hospitality industry.