Travia Expands Nordic Presence Through Partnership with Classic Norway Hotels
Travia, part of Visit Group, is proud to announce a strategic partnership with Classic Norway Hotels. The agreement marks a major step in Travia’s expansion in the Nordic region and strengthens its role as the preferred platform for direct distribution between hotels, tour operators and travel agencies.
Travia, part of Visit Group, is proud to announce a strategic partnership with Classic Norway Hotels. The agreement marks a major step in Travia’s expansion in the Nordic region and strengthens its role as the preferred platform for direct distribution between hotels, tour operators and travel agencies.
Classic Norway Hotels represents one of the country’s most distinctive and experience-driven chains. Their presence on the Travia platform brings a strong portfolio of authentic Norwegian hospitality into direct reach of international tour operators and travel agencies. The onboarding of Classic Norway Hotels signals that major players in the hospitality sector are ready to embrace a digital-first approach to distribution and partnerships.
“We see Classic Norway Hotels as the perfect partner in our growth journey. They combine unique hotel experiences with a seamless digital journey, and we are super proud to support their distribution growth. Together, we will make it easier for the travel industry to discover and book some of the most remarkable hotels in Norway,” says Sverrir Sverrisson, CEO of Travia.
This collaboration demonstrates how the platform can deliver both operational efficiency and greater market reach for hotel chains with strong local roots and international presence. Through Travia, Classic Norway Hotels gains centralized, real-time control of availability, pricing, and requests across its portfolio.
“We always want to be at the forefront when it comes to making it easier for our partners to do business with us. Travia gives us a modern and efficient tool that opens up new market opportunities and makes us more accessible to the entire tourism industry,” says Alexander Killi, Chief Revenue Officer at Classic Norway Hotels.
“This is more than just a distribution channel; it is a step towards offering our partners a
a seamless digital booking experience. We are now starting the onboarding of our hotels, and I
look forward to seeing how this will contribute to both increased sales and easier interaction,” says Trine Rygg, Sales Director at Classic Norway Hotels.
About Travia
Travia, part of Visit Group, is a B2B marketplace that connects agencies and accommodation providers with live availability, automated bookings and direct contracting. By simplifying distribution and strengthening collaboration, Travia empowers travel businesses to maximize bookings and deliver exceptional guest experiences.
About Classic Norway Hotels
Classic Norway Hotels is one of Norway’s most distinctive hotel chains, offering a portfolio of unique and authentic properties, including boutique hotels, fishermen’s lodges, castles, and historic manors. Known for its commitment to genuine Norwegian hospitality, the chain combines unforgettable local experiences with modern comfort and service excellence.