Ästad Vingård creates a more personal guest journey with Guest XP, VisBook and BookVisit
About Ästad Vingård
Ästad Vingård is an award-winning destination in western Sweden, offering accommodation, restaurants, a large spa and wellness area, and its own vineyard. With more than 60 rooms and a broad range of experiences, the destination is designed to give guests a complete stay in one place.
The operation uses VisBook as their PMS together with BookVisit as their revenue generating platform, supporting bookings across accommodation, spa and dining.
The challenge: recognising and understanding returning guests
Before implementing Guest XP, Ästad Vingård struggled to build a unified view of its guests. Bookings for accommodation, spa and restaurant visits were made at different times and stored across multiple systems, making it difficult to understand guest history and preferences or to recognise loyal visitors.
“It wasn’t fun to hear from a guest that they were happy with everything, but disappointed that it was their third time here and we hadn’t noticed it.”
– Edvin Elghag, Hotel Director, Ästad Vingård
Without a single guest profile, staff lacked the tools to adapt communication based on whether a guest was visiting for the first time or returning. At the same time, manual work increased, as feedback, preferences and booking history had to be searched for in several systems.
Results and early impact
Ästad Vingård views the implementation of Guest XP as an ongoing journey, but the impact is already clear. With access to clean and reliable guest data, the team has reduced manual work and eliminated much of the time previously spent searching for information across systems.
This shift has also translated into measurable results:
Staff now have a clearer understanding of who the guest is before and during the visit, making it easier to personalise communication and service in a consistent way. This has strengthened the overall guest experience while also supporting a more efficient way of working.
“The industry is driven by human relationships, but the technological development is moving fast and we have to keep up to remain competitive.”
– Edvin Elghag
With a unified data structure in place, Ästad Vingård has taken an important step towards more personalised guest experiences, better internal workflows and long-term value creation.