Award-winning Iso-Syöte Ski Resort takes on a big climb towards online excellence

Iso-Syöte partners up with the industry leading e-commerce provider Visit Group to make all the amazing experiences in the destination bookable in one online shopping cart!

The award winning ski resort Iso-Syöte sells accommodation together with ski school, ski rental, summer and winter activities together with its main product; different types of lift passes. Creating a seamless online user experience for their customers in combination with an operationally efficient solution for their staff is a big challenge since a large part of the inventory is provided by local suppliers using different niche IT systems.

Iso-Syöte has picked Visit Group as the main e-commerce platform partner to overcome this challenge.

– In search for a one-stop-shop tech solution for our resort, Visit Group’s sales, packaging and distribution platform; Citybreak, was an obvious choice. The main attributes were not only the wide range of features for driving sales, but also the knowledge about the ski industry as well as the co-operation and integrations with our technical partners, such as lift pass systems, rental systems and hotel systems. We also feel, that the Citybreak e-commerce system combined with Citybreak CMS solution, will really benefit our guests, when allowing them to get inspired and booking the holiday in one unified experience. This will give us an important competitive advantage in the market and grow sales, says Veinalotta Vesterinen, Iso-Syöte’s Marketing Director.

Visit Group’s CEO, James Dixon, also strongly believes in the cooperation:

– It is exciting and inspiring to start a project together with a forward-thinking team like Iso-Syöte’s. The definition of success is the same for both companies; a great guest experience for all product types in every guest touch point in combination with operational efficiency and data-driven decisions.

About Iso-Syöte

Iso-Syöte is a World Ski Awards winner for the Best Ski Resort in Finland 2017 & 2018 & 2019. Iso-Syöte ski area is located in the southernmost mountains of Finland and it’s especially popular among young skiers and boarders because of the most versatile freestyle park in Finland.

About Visit Group

Visit Group International AB develops three SaaS travel technology brands and each platform is designed for its niche in tourism. In short, BookVisit is the fastest growing accommodation e-commerce platform in the Nordics due to unparalleled direct booking performance. iTicket is an end-to-end solution tailored for day tours and attractions. When our customers combine the platforms with our multiproduct and multisupplier CRS, Citybreak, they design a local tourism ecosystem with infinite potential.

The Citybreak platform also enables inbound tourism companies such as Ski Resorts, Tour Operators, DMCs and Destination Marketing Companies to sell, combine and distribute tourism products sourced from +100 external inventory systems. Today more than 300 Citybreak operators are growing their businesses with the ready-to-start-packaging inventory ranging from Hotels, Vacation Rentals, Ferry Tickets and Train Tickets to Ski Passes, Ski Rental products and Tours & Activities. At Visit Group we are building the digital ecosystem for tourism.

“So many teams struggle to make their onboarding experience anywhere near as good as their core product, so the results of this is poor retention”

Visit Group